In 2014, Ali moved to the Canadian Broadcasting Corporation (CBC) in Montreal as Senior Media Director, where he skillfully managed various media projects. His leadership continued at Alkass Sports Channel as Director of the Creative Department from 2019 to 2024, driving the development of advertising campaigns, show packaging, and post-production for high-profile sports and international tournaments.
During FIFA Qatar 2022, Ali was the creative project manager at Alkass Sports Channel, spearheading the development of virtual sets with cutting-edge technology and overseeing the project's creative direction.
Ali's technical skills are robust, including expertise with Sony, Grass Valley, and Ross automated systems. He also has deep knowledge of cameras like the Sony Venice, Red cameras, and Arri Mini Alexa, developed through TV commercial filming and media campaign management.
Currently, as a Media Consultant at Alkass Sports Channel, Ali guides major projects such as the Asian Games 2023 and the World Aquatic Championship 2024. His extensive media production knowledge and leadership ability continue to make him a key figure in the industry.